New Survey Reveals Damages to Brand Reputation When Employers Fail to Respond to Job Applicants

StartWire survey shows that 90% of job seekers demand more transparency on the status of their applications.

A new job seeker survey from StartWire, an Internet job search organizer, has found that companies who routinely leave job candidates uninformed about their application status can incur substantial damages in the area of brand reputation.

Based on the response of more than 2,000 respondents, the survey found that 77% of job seekers have a lower opinion of brands and companies that don’t respond to a job application.

Furthermore, 72% of respondents said they would be less likely to recommend those companies’ products or services, and 58% would think twice before buying a product from a company that didn’t respond to their application.

“It is easy to understand job seekers’ frustration when they submit résumés but never get a response,” says Chris Forman, CEO of StartWire. “But what most companies don’t realize is that not providing feedback can really hurt their image. Those potential hires may also be customers, and how a company manages job applicants can really travel fast through word-of-mouth.”

The survey also reveals significant levels of frustration among today’s job seekers. Of the job seekers surveyed, 90% said that getting feedback on their applications would make the overall process of applying for jobs less frustrating.

Although more than 90% of job seekers follow-up with potential employers on their application status, only 33% of Fortune 500 companies offer feedback through their job application systems.

Companies that are notorious for application “black holes” lose out on potential star employees, as a staggering 96% of job seekers are more likely to apply for a job if they know they will receive regular updates on their application status.

“StartWire provides automatic feedback from over 5,600 employers. It eases the stress of the job hunt for the applicant and makes companies look good. Everyone wins,” says Forman.

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